Hotel Whitcomb (San Francisco) Matchbook

Unstruck | 1.5 x 4 inches 

During the Depression, Lion Match Company, a smaller competitor to match giant Diamond, decided to take matchbook advertising up a notch. Around 1935, Lion introduced, and trademarked, the concept of “feature matches,” which had advertising art on their covers as well as the matches themselves.
Despite Lion’s trademark, its novel concept was widely copied. (h/t Collector's Weekly)

Hotel Whitcomb (San Francisco) Matchbook

$20.00
Hotel Whitcomb (San Francisco) Matchbook Hotel Whitcomb (San Francisco) Matchbook
Hotel Whitcomb (San Francisco) Matchbook Hotel Whitcomb (San Francisco) Matchbook

Hotel Whitcomb (San Francisco) Matchbook

$20.00
$20.00

Unstruck | 1.5 x 4 inches 

During the Depression, Lion Match Company, a smaller competitor to match giant Diamond, decided to take matchbook advertising up a notch. Around 1935, Lion introduced, and trademarked, the concept of “feature matches,” which had advertising art on their covers as well as the matches themselves.
Despite Lion’s trademark, its novel concept was widely copied. (h/t Collector's Weekly)