Matchbook with Bell Hops, Coronado Hotel, Chicago

Unstruck | 1.5 x 4 inches 

During the Depression, Lion Match Company, a smaller competitor to match giant Diamond, decided to take matchbook advertising up a notch. Around 1935, Lion introduced, and trademarked, the concept of “feature matches,” which had advertising art on their covers as well as the matches themselves.
Despite Lion’s trademark, its novel concept was widely copied. (h/t Collector's Weekly)

Matchbook with Bell Hops, Coronado Hotel, Chicago

$30.00
Matchbook with Bell Hops, Coronado Hotel, Chicago Matchbook with Bell Hops, Coronado Hotel, Chicago Matchbook with Bell Hops, Coronado Hotel, Chicago Matchbook with Bell Hops, Coronado Hotel, Chicago
Matchbook with Bell Hops, Coronado Hotel, Chicago Matchbook with Bell Hops, Coronado Hotel, Chicago Matchbook with Bell Hops, Coronado Hotel, Chicago Matchbook with Bell Hops, Coronado Hotel, Chicago

Matchbook with Bell Hops, Coronado Hotel, Chicago

$30.00
$30.00

Unstruck | 1.5 x 4 inches 

During the Depression, Lion Match Company, a smaller competitor to match giant Diamond, decided to take matchbook advertising up a notch. Around 1935, Lion introduced, and trademarked, the concept of “feature matches,” which had advertising art on their covers as well as the matches themselves.
Despite Lion’s trademark, its novel concept was widely copied. (h/t Collector's Weekly)